California’s Best Agents

Staging is one of the most important things you can do to help sell your home for the best price possible. But it, in and of itself, cannot do all the work for you. Without a real estate agent who has a proven track record of selling success, you may not have the pricing expertise, personal connections, or home marketing skills at your disposal to make the most of your expertly staged home.

To sell your home quickly without leaving money on the table, you need the selling strategy of the top real estate professional who specializes in your neighborhood, your price range and your home type. Direct experience with homes similar to yours, in the same neighborhood, is practically priceless. In Southern California, using top agents with relevant experience results in an average of a 7% increase in selling price and a 20% reduction in selling time when compared to similar homes sold with other agents; in Redondo Beach, for instance, sellers sell 13 days sooner and make $52,500 more, on average.

A staged home is meant to help buyers envision themselves in your home. You’re trying to attract multiple offers, but even a superbly staged home won’t sell if it’s priced inappropriately, or there are simply no qualified buyers coming to view your home. To ensure you maximize your investment of a White Orchid-staged home, it’s key to partner with a REALTOR that not only knows the benefit that a staged home brings, but also has the local experience and know-how to sell your home.

Regardless of whether you’re a first-time seller or this is your second, third or fourth home, here are 3 tips to help you thoroughly evaluate a listing agent and ensure they’re the right person for you:

Investigate Your Competition

By stopping by an open house or two you can get a sense of the market and trends in your neighborhood. You should talk to the real estate agent at the open house, the listing agent preferably; listen, but never say too much to the agent, and they’ll give you a good sense of the current market.

By educating yourself about the market, you’ll be able to spot red flags when interviewing prospective listing agents. For example, if an agent offers to list your home for a price significantly higher than similar open houses you’ve seen, you’ll know it’s a tactic to win your business, not necessarily a sound pricing strategy. An excessively high price could leave your home sitting on the market for longer than desired.

Interview 3 Real Estate Agents Who Specialize in Selling

Even when you think you’ve found an agent who is a great fit, make sure you’re on the same page by interviewing them. You are trusting their advice on one of the largest financial transactions in you lifetime. Find out how often they plan to show your home, how much they will spend in time and money marketing your home, how much time they’ll devote, personally (if they work with a team), as well as their strategy to attract multiple offers. Find out about comparable homes they’ve sold – make sure there are a few in your price range and neighborhood in the recent past.

Check Your Agent’s History of Success

It is important to speak with some of your agent’s past clients for reference – preferably those who have similar homes to yours. However, the certain way to find out whether your prospective REALTOR has a track record of success with homes like yours is by verifying their agent performance score with independent third-party agent matching services, like Agent Ace. A free service can vet the history of every agent, tell you whether or not they have relevant experience, and evaluate their past performance across all past sales.

You know the importance of making your home look great to attract the most qualified buyers. You owe it to yourself and your family to get the most you can for your home. Working with a great real estate agent will provide the reassurance you need to get the best outcome possible.

Posted: March 10, 2015

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